The study collected 331 internet marketing-related articles published in the top eight hospitality and tourism journals during the period of 1996-2013 using content analysis, the study analyzed and discussed research topics, research methods and industry sectors of selected articles the study period was broken into three. Hospitality industry research, trends, news and best practices to help you deliver a best-in-class guest experience stay informed - click here to sign up for our thought leadership digest research reports, trends & whitepapers learn more case studies our customer success stories learn more webinars access to. The unprecedented popularity of social media outlets have forced scholars to inquire about their marketing effectiveness, especially in the hotel industry this download pdf pdf download for the marketing effectiveness of social media in the hotel industry a new product journal of marketing research, 4, 291-295. Yet, incorporating instagram into your hotel's marketing strategy requires more forethought and research than simply uploading 50 pictures of your hotel to make it easier here are seven great tips for managing your hotel's instagram account, with some amazing examples of current hotels 1 research your. Internal marketing in the hotel industry that focuses on employees who need to know all about the types of services that are provided by the hotel and which are being developed within the framework of strategic development plans methodology −for the purpose of this paper, scientific research methods have been applied.
This content analysis looks at hospitality marketing research the authors provide implications for future research the empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample a table at the end of the study provides an overview of the different statistical techniques. Companies that offer market research services related to the hospitality and hotel industry review and compare vendors able to conduct a research project associated with hospitality, hotels, resorts, spa resorts, hostels, etc. This article is the first in a series about qualitative marketing research it provides a basic overview about this methodology, especially for those in the hospitality industry who are not fully acquainted with it what is qualitative marketing research. The growing purchasing power of millennials is another reason that hotel and businesses who seek travelers should use internet marketing and tech-based solutions to reach customers according to research from hotelscom that was cited by the company in an interview with loyalty360, millennials make.
Social media is incredibly important during the research and discovery stages of travel when a potential guest is doing research on your property, they are more than likely going to glance at your online channels social is also a great way to gain someone's attention before they even know who you are. The following section synthesizes competitiveness studies in the context of tourism destinations and the hotel industry, respectively growth and entails quality differences, relative prices, production and distribution costs, the ability to market, and the efficiency of the supporting marketing and distribution system.
The purpose of this research work was to analyze the role played by marketing in the development of the hotel industry the objective of this report was to highlight the importance of marketing in the accommodation busi- ness the aim was also to showcase the impact of marketing in the development of hotel as an industry. The study selects the top four hospitality-oriented journals and analyzes the topics, methods, and trends of hospitality marketing articles published between 2000 and 2009 through a qualitative research design using content analysis and descriptive analysis.